Paper: Kakhbod, A., Kazempour, S. M., Livdan, D., & Schuerhoff, N. (2023). Finfluencers. Swiss Finance Institute Research Paper No. 23-30.
Link: Available at SSRN
The first rigorous academic study on financial influencers. Researchers analyzed over 400,000 social media posts to understand their market impact.
Navigating the world of online financial advice can feel like searching for a life raft in a stormy sea. Everywhere you turn, "finfluencers" promise quick tips and pathways to prosperity to their vast digital followings. But what if the loudest voices aren't the wisest? What if popularity is a misleading beacon, potentially luring unsuspecting investors towards financial reefs instead of safe harbors?
Financial influencers, or 'finfluencers,' wield significant influence, especially among younger investors. But how much do they actually impact investment decisions? This post dives into the key findings of a study by the St. Pölten University of Applied Sciences & Paradots, published in January 2023. Their research surveyed hundreds of young followers of German-speaking finfluencers, offering valuable insights into trust, influence, and the motivations driving engagement in this space.
In today's digital landscape, financial advice is abundant and free. From YouTube gurus to Twitter/X personalities, podcast hosts to newsletter writers - financial influencers ("finfluencers") are shaping investment decisions for millions. But in this sea of predictions and recommendations, how many of us actually track whether these experts deliver results?
Adding a newsletter subscription form to a static site seems straightforward—until you consider security implications. In this post, I'll share how I implemented a secure newsletter subscription for my MkDocs-based blog using Cloudflare Turnstile and a serverless API.
For the Finfluencers Trade blog, built with MkDocs (a static site generator), I wanted a simple way for readers to subscribe to a newsletter for updates. Static sites can't run server-side code directly, so handling form submissions requires a different approach than dynamic sites (like WordPress or Node.js apps). I needed a solution that was secure, reliable, respected user privacy, and didn't require me to manage a backend just for email signups.
Building Finfluencers Trade is a journey, and I'm committed to documenting it openly – the technical challenges, research findings, and strategic pivots. This blog is central to that "Building in Public" approach.
Documenting this journey requires a blog that's easy to manage and integrates with my development workflow. After considering different options, I chose MkDocs with the Material theme because its focus on Markdown, static site generation, and developer experience perfectly matched my needs for the Finfluencers Trade blog.